Hangzhou Xixi Investment & Development Co., Ltd.: An International Tourism Complex Rooted in the Cultural Heritage of Xixi Waterways
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Joyful Song Dynasty – Celebrate the New Year! Xixi Paradise invites you to fully immerse yourself in the splendor of the Southern Song Dynasty.
Release time:
2021-01-13
As an ancient capital of two dynasties, Hangzhou boasts a wealth of historical, cultural, and architectural relics. To showcase the Song Dynasty culture and history along the Daxi Creek, Xixi Paradise has partnered with Douyin (TikTok) to launch the innovative tourism brand campaign “Joyful Song: Celebrating the New Year,” leveraging the current New Year holiday season and the unique offerings of its existing hotel properties.
As an ancient capital of two dynasties, Hangzhou boasts a wealth of historical, cultural, and architectural relics. To showcase the Song Dynasty culture and history along the Daxi Creek, Xixi Paradise has partnered with Douyin (TikTok) to launch the innovative tourism brand campaign “Joyful Song: Celebrating the New Year,” leveraging the current New Year holiday season and the unique offerings of its existing hotel properties.
From shaking Sound Looking at the platform’s overall data, there is still room for improvement in terms of creating content around scenic area influencers and popular tourist destinations. On Douyin’s side, there is considerable potential to enhance tourism brand promotion and strengthen young people’s perception and favorability toward these brands. Xixi Paradise and Douyin Official… Hand in hand Leveraging the powerful marketing and exposure capabilities of Douyin, we will highlight Xixi Paradise’s unique tourism features and innovative travel products to create integrated online and offline marketing campaigns, enriching the diverse forms of tourism and leisure activities in Greater Xixi and establishing a youthful brand image.
This time Activity Xixi Paradise focuses on three core areas: New Year’s Eve activities evoking the atmosphere of the Southern Song Dynasty, signature hotel offerings, and trending short-video marketing campaigns featuring KOLs.
Image: Xixi Paradise “Congratulations on Your Prosperity” Check-in Spot
In terms of creating a festive park atmosphere, three outdoor photo-op spots have been set up—“Kaki for All Wishes Granted,” “Congratulations on Prosperity,” and “May All Your Heart’s Desires Come True”—along with the “Joyful Song · Celebrating the New Year · Praying for Blessings” traditional-style blessing wall in the Sheraton Hotel lobby, all working together to evoke a lively New Year ambiance throughout the park. Guests staying at the hotel can take interactive photos at these spots, share their photos on Douyin, and even receive a complimentary Douyin-themed gift.
Image: Xixi Paradise “Joy” “Le Song – Happy New Year – Praying for Blessings” Check-in Spot
The hotel’s signature offerings—centered around the Xixi Yuerongzhuang boat cruise afternoon tea, the Sheraton’s immersive “Xixi Night Banquet” theatrical experience, and the Xixi Feast cultural and creative products—are highlighted in our recommendations, showcasing the richness and diversity of the Xixi Paradise Tourism Complex’s product portfolio.
Photo: Sheraton West Lake Hangzhou’s “West Lake Night Banquet” – French Cuisine + Immersive Theater
In the KOL short-video hotspot marketing section, multiple Douyin influencers will be producing short videos within the park, sharing Xixi Paradise’s delicious food, charming accommodations, and breathtaking scenery. As of January 9, the “Joyful Song” hashtag had already garnered over 200 million views on the Douyin platform. Actor Xiao Tianren’s videos related to Banyan Tree have garnered over 3.3 million views and have made it onto… Douyin’s trending search ranks second on the Hangzhou local list. More content will be continuously updated and released.
Photo: Afternoon Tea on a Boat at Xixi Rongsheng Resort
The Cross-Border Collaboration Between Xixi Paradise International Tourism Complex and Douyin Activity It is both an online–offline integrated New Year celebration and a pioneering tourism brand collaboration that fosters cross-sector partnerships and mutual success. By leveraging the marketing power of the Douyin platform, we will create innovative online–offline marketing campaigns centered around Xixi Paradise’s cutting-edge tourism offerings!
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