Hangzhou Xixi Investment & Development Co., Ltd.: An International Tourism Complex Rooted in the Cultural Heritage of Xixi Waterways

Everyone has endless dreams for their own wedding. 4 In the latter half of the month, multiple weddings began to be held one after another in Hangzhou, and a clear new trend emerged in wedding ceremonies—small-scale, outdoor, and refined weddings have become increasingly popular. When it comes to wedding banquet dining, most venues have adopted a plated-service format. In response to these changes, the wedding industry is actively adjusting and continuously innovating; against this backdrop, many different wedding models have also emerged. If you’re a newlywed couple, how would you design your wedding? Why not hear what industry leaders have to say?

5 Month 20 On this special day that symbolizes “love,” a grand event dedicated to the wedding industry kicked off at the Xixi Paradise International Tourism Complex in Hangzhou. The China Destination Wedding Summit and the Xixi Paradise New Wedding Model Product Launch (hereinafter referred to as the Summit) was jointly hosted by the Zhejiang Provincial Wedding & Celebration Industry Association and Hangzhou Xixi Paradise, with friendly guidance from the Wedding & Celebration Industry Development Committee of the China Traditional Culture Promotion Association, and implemented by Best Wedding.

The event brought together over a hundred brands from the wedding industry and related sectors, including wedding planning, travel photography, bridal wear, styling, wedding videography, MC agencies, wedding favors, wedding cars, and beverages. Among the speakers were renowned spatial art designer and luxury event planner Lai Ziyu; founder of Wedding Style, Chen Gang; General Manager of the Zhejiang–Shanghai Region at Trip.com Group’s Destination Business Unit, Ma Yanjun; and Cao Zhonghua, Director of the Wedding Industry Development Committee under the China Traditional Culture Promotion Association.

Lai Ziyu’s presentation was titled “Romantic Moments Always Happen in Romantic Settings,” in which he shared his years of experience in reimagining romantic spaces, including numerous examples of outdoor weddings at various destinations.

Chen Gang, founder of Wedding Trends, stated that in the days to come, more and more couples will choose destination weddings. Compared to the overseas destination wedding market, the domestic destination wedding market has enormous potential—but it requires greater investment in professional hardware and project operations.

Cao Zhonghua, Director of the Wedding Industry Development Committee of the China Traditional Culture Promotion Association, emphasized the need to maintain a sense of reverence for weddings and that the sense of ceremony must not be lost.

Ma Yanjun, General Manager of the Zhejiang–Shanghai Region at Trip.com Group’s Destination Business Unit, conducted a market analysis from a big data perspective and concluded that destination weddings have tremendous growth potential. Every year… 1000 Ten thousand newlyweds—this group of people are willing to put themselves… 31% Savings are being used for marriage and dating-related expenses. In an era of consumption upgrades, wedding and dating travel represents a shared aspiration for a better life.

The forum’s discussion sections were divided into two: Wedding Destination Photography and Wedding Planning. The Destination Photography section featured Jin Furen Wedding Photography, Meiren Ji Photography, and Fantuan Imaging, all of which explored the current state and future prospects of the wedding destination photography industry. Each of these three brands represents one of the three distinct sub-markets within the destination photography sector: Jin Furen Group boasts a large scale and diversified brand portfolio; Meiren Ji is known for its trendy and unconventional style; and Fantuan Imaging is an emerging brand in the customized wedding videography market. The Wedding Planning section brought together Berni Wedding Planning, Baiter Wedding Planning, Qian Baihe Wedding Planning, and Mai Rui Wedding Planning—renowned and highly popular wedding planning agencies in the industry—who shared their brands’ insights and perspectives on topics such as the integration of wedding planning with new wedding trends and creative wedding concepts.

The most exciting part of the event is… “ Launch of a New Wedding Trend at Xixi Paradise ” In this segment, Rao Feng, Director of the Xixi Investment Market and Director of the Xixi Paradise Market Operations Department, outlined the essence of “new wedding trends” for the soon-to-be-married couples, namely: More weddings (Newly Married) & Wedding Plus (Wedding + )”.

“ More weddings “(Newlywed Bliss)” refers to a series of innovative wedding venues launched within the park, such as theater weddings, library weddings, helium balloon weddings… By reimagining these venues—previously less associated with traditional banquets—we offer couples a wider array of creative wedding options.

Take, for example, the Art Theater at Xixi Paradise. Imagine the theater lights dimming, the curtain slowly rising, and the follow spots flickering on and off as they track the male and female leads—doesn’t that exude an innate sense of romantic allure? Unlike proposing in a movie theater, in a theater, the lighting, sound system, and follow spots—all can be seamlessly synchronized with the actors in real time to enhance the emotional connection between the protagonists.

The Seal-Scented Library at Xixuan Hotel. The library boasts a three-story high ceiling and houses more than… 6000 The library houses many rare, out-of-print books. The wooden staircase winds its way upward, and natural light streams through the transparent glass at the top, illuminating the entire space. This venue has hosted numerous high-end product launches, glamorous cocktail parties, and art exhibitions—and even a Chanel exhibition. Hosting a wedding here would surely have your friends flooding their social media feeds with posts.

Creative wedding scenes like this are simply countless within the Xixi Paradise Resort. At the Sating French Restaurant of the Westlake Sheraton Resort & Spa, the romantic French ambiance is perfect not only for proposing but also for after the wedding banquet. After the party Of course, they’re also perfect for wedding anniversary ceremonies. There are also the Rongzhuang Xixi Rowboat Weddings, the Yuchun Xixi Pool Parties, and the Helium Balloon Weddings in the Xixi Wetlands…

“ Wedding Plus (Wedding + )» refers to the idea that a wedding is “not just a banquet,” but rather an event where as many different elements as possible are incorporated, offering more services to the guests who attend.

For example, you can arrange for the bride to check into a villa wedding suite at Banyan Tree one day in advance and enjoy an evening of… Spa Center The next morning, the groom arrived at the Banyan Tree Villa Resort to perform the bride‑fetching ceremony, while the bridesmaids could take photos in morning gowns throughout the resort grounds. In the afternoon, a traditional Chinese rowboat wedding ceremony was held on the resort’s waterfront platform, where guests could also enjoy a rowboat ride and a Chinese afternoon tea. Spa Center Waiting for leisure activities. The dinner will be held at the West Creek Sheraton—just a short walk from the Banyan Tree to the Sheraton! 3 Minutes. The Xixi Hall and Mingxi Hall at the Sheraton can almost meet the needs of banquets of all sizes in the market. After the evening banquet concludes, you can host a… After the party Alternatively, hosting a party on the outdoor lawn at Banyan Tree is also an excellent choice. If relatives and friends have rushed in from out of town the day before, you can arrange for them to spend half an hour exploring the nearby Xixi Wetland, soaking in its beauty and tranquility.

All new wedding formats at Xixi Paradise mentioned at the press conference can be inquired about via the official WeChat account of Hangzhou Xixi Paradise; alternatively, you can search on the Wedding Ji platform or the Dianping platform. “ Xixi Paradise Banquet Center ” View details and consult the backend.

That evening, at the Peak Forum, Xixi Paradise presented a perfect showcase of this new wedding format. At 7 p.m., Xixi Paradise… " Joyful Feast Wedding Plus The performance officially begins. As the sky grows dark, a grand national-style gala unfolds on the waterside stage of Xixi Yuerongzhuang, steeped in ancient charm and elegance. Misty smoke and shimmering lights envelop the small bridges, flowing streams, pavilions, and towers, while performers dressed in modern-day traditional Chinese attire… “ Brides “ Walking slowly from the arch bridge to the waterfront promenade, a newlywed couple glides toward the guests on a rowboat beneath the bridge—dreamlike and breathtaking.

Xixi Paradise has also invited 5.20 The newlyweds who obtained their marriage certificate that day attended a gala dinner at Banyan Tree, creating a romantic evening they would cherish for a lifetime. The newly married young couple expressed their anticipation for more innovative wedding products at Xixi Paradise in the future, hoping to create a unique and romantic experience!